You can see how these “boards” can serve as a starting point for planning the perfect wedding or a remodel of your living room.Ĭreating mood boards for an animation project is part of the discovery phase in which the creative team will not only try to nail down the look and feel of the animation but will also research stylistic trends that fit within the client’s brand. Other popular categories include food, fashion, and weddings. Home content is one of the most popular categories on Pinterest where people draw inspiration for their favorite home décor looks. In fact, users can create specific “boards” in which they add “pins” to. Pinterest is ultimately a giant mood board. If you’re still trying to wrap your head around what a mood board is, take a look at Pinterest. This led to the final design for the closing and opening video title card: We gathered aesthetic assets, emotions, moments, and colors that we wanted viewers to relate to when watching a video. Our senior designer, Fenny, created this mood board for a rebrand of our internal mixology channel, Queen Bee Mixology.įor this new Queen Bee Mixology branding project, we wanted to pull together a look that was fun, colorful, sophisticated, but also approachable. Here at VMG Studios, our creative team pulls inspiration from all sorts of places, such as other animations, movies, books, or magazines. You can also think of mood boards as inspiration boards. Similarly, mood boards are put together towards the beginning of an animation project to help outline the mood or feeling of the animation: colors to use, character styles, atmosphere, energy, etc.īasically, what mood do you want your audience to feel when they watch the video? Energetic? Happy? Calm? Nostalgic? Serene? Scared? Sophisticated? You get the idea. Mood rings associate feelings with colors, such as a blue hue means you’re feeling calm and neutral while a black mood ring symbolizes feelings of fear or stress. Obviously, mood boards are not the same thing as a mood ring, but there are some similarities. Whenever I hear the phrase “mood boards,” I immediately think of mood rings, which I was obsessed with as a kid (anybody else? No, just me? All right). This is where mood boards, style frames, and storyboards come into play. It’s important to have a clear vision of the messaging, story, and style to ensure the project is smoothly executed in the animation phase. Scripting, mood boards, and style framesįREE DOWNLOAD: Animation Process One-SheetĪs you can see, 3 of the 5 phases are dedicated to pre-production.The process is broken up into 5 segments: In general, a two-minute-long animated video takes about 6 to 8 weeks to complete. How is an Animated Video (Animation) Made?Ĭreating an animated video is a lengthy process and a big chunk of time is spent in the planning stages which includes creating mood boards, style frames, and storyboards. This article will break down the definition of mood boards, style frames, and storyboards and highlight how they build upon one another to help bring an animated video to life.
Here at VMG Studios, a creative marketing and branding agency that specializes in video and animation, we’ve had years of experience figuring out the best process for taking a project from its ideation phase into development and eventually deployment. Now you, like many others, might be wondering, what are mood boards, style frames, and storyboards – and why are they necessary?
MOOD BOARD MEANING MOVIE
There are some things in life that you can do on the fly, without much planning, like queuing up a movie on Disney+ to watch with your family or going on an afternoon walk with your dog.Īnimation and video are not those things.Īn animated video requires extensive planning that includes creating mood boards, style frames, and storyboards.
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